How to scale outbound lead generation in 2024
Outbound lead generation stands out as an exceptionally effective strategy for acquiring high-quality leads and significantly boosting sales for businesses. However, mastering this technique poses its challenges. Despite the difficulties, the potential benefits, including accelerated lead acquisition, make it a worthwhile effort. How, then, can businesses scale up their generation of high-quality outbound leads? In […]
How to scale inbound leads: Best tactics for B2B
The constant chase for more leads can feel like a relentless puzzle in the B2B world. You’ve probably tried the cold calls, and the endless emails, but the results? Well, they’re hit or miss at best. But what if there’s a different path, one that could scale your B2B lead generation process? Inbound leads could […]
How to generate B2B leads from email marketing
As a B2B company, you’re likely aiming to reach CEOs and business leaders. These professionals are often very busy and don’t have much time to search through blogs or social media for new products or services. However, one channel they always rely on is email. That’s why email marketing is such an effective way to […]
Lead vs. Prospect vs. Opportunity. What’s the Difference?
Some might think ‘lead’, ‘prospect’, and ‘opportunity’ mean the same, while others see them as different but not significantly so. Grasping the differences between these categories is key to handling them effectively, which in turn can drive your business’s growth. In our article, we’ll clarify what each of these three terms means, helping you understand […]
9 Questions To Ask To Choose an Outsource B2B Lead Generation Company: Complete Guide
More than 85% of B2B decision-makers find that outsourcing lead generation has a positive impact. About 71% of them say that the external team performs better than the internal team. Selecting the right outsourced team can be cost-effective and an extension of your team. However, choosing the right one is not easy. Questions like whether […]
How to build a B2B lead list for Lead generation
Who will you connect with today? These people should be on your list of potential customers. However, many companies waste time and miss opportunities because they use old and wrong lists.In this article, we’ll provide suggestions on creating a B2B sales contact list that can elevate your outreach efforts. Let’s get started! What’s a B2B […]
8 lead generation ideas to inspire your next B2B campaign
Getting B2B leads can be tricky. 37% of business proprietors express their frustration with the difficulty of lead generation. If you’ve already implemented various lead generation strategies and seek more unconventional methods to draw in additional B2B leads, you’ve come to the correct source. In this guide, we’ve collected 10 B2B lead-generating ideas to help […]
How to create an ideal customer profile for a B2B company
You have an amazing product you believe can change the game. But, here’s the thing, are you showing it to the right people? If not, it’s like trying to sell winter boots in the desert. One-size-fits-all doesn’t work well. It means you might miss good customers. Using generic methods can also lead to problems like […]
Cold emails VS Facebook Ads for Lead generation
With numerous strategies available, two methods have emerged as powerful contenders in the race for generating leads: cold emails and Facebook ads. Both approaches have their strengths and weaknesses, making them valuable tools for different types of businesses and marketing objectives In this article, we’ll explore the key aspects of cold emails and Facebook ads […]
Lead generation techniques when you have a long sales cycle (3+ months)
The length of your sales cycle can greatly impact your approach to lead generation. When dealing with extended sales cycles that span three months or more, it becomes crucial to strike a balance between generating leads quickly and nurturing those that are not yet ready to buy. In this article, we will delve into the […]