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8 lead generation ideas to inspire your next B2B campaign

Getting B2B leads can be tricky. 37% of business proprietors express their frustration with the difficulty of lead generation. If you’ve already implemented various lead generation strategies and seek more unconventional methods to draw in additional B2B leads, you’ve come to the correct source.

In this guide, we’ve collected 10 B2B lead-generating ideas to help your next campaign do well. Let’s jump in!

8 best lead generation ideas for B2B

1. Get Leads from Job Posting Websites and Build Trust

Job posting websites are a great way for B2B businesses to find potential clients. You can use them in two ways:

Find Hot Leads that Match Your Services If your business offers something that can help companies with their job openings, it’s a golden opportunity. For instance, let’s say you provide leadership training. Look for companies that are actively hiring for leadership positions; they might need your services.

Key takeaway: Use job posting platforms to find open positions in other companies that match what you offer. It’s a strong signal that they have a budget and a current need.

Boost Your Credibility Companies with a growing workforce and many job openings often appear more successful. When a potential client visits your website and a competitor’s, what sets you apart? A career page with numerous job listings and detailed descriptions can make your company look trustworthy.

Tips for Using Job Posting Platforms for B2B Lead Generation:

  • Choose the right job posting platforms (e.g., LinkedIn for B2B companies).
  • Create a compelling job listing that shows your expertise.
  • Write detailed job descriptions to attract high-quality candidates.
  • Include a call-to-action for interested candidates to share their contact information.

2. Show Your Expertise and Generate Leads with Webinars

Hosting webinars is an excellent way for businesses to demonstrate their expertise and connect with potential customers. It’s a chance to share knowledge and increase brand recognition, especially when guest speakers have their own audiences.

Webinars centred around thought leadership offer a subtle and low-pressure avenue for B2B lead generation. They play a crucial role in helping potential clients build trust, gain confidence, and grasp the advantages of your solution. This educational approach often results in more informed and receptive leads, paving the way for meaningful conversions.

Online webinars are great because they’re easy to join from anywhere, which means you can connect with people all over the world. This makes it possible to reach a lot of potential leads. Plus, webinars let you collect useful information about what people do during the event, what they like, and what they’re interested in.

Axellerato tip: Take a unique stance on a topic to stand out from your competitors. Just make sure your views are backed by data and research to maintain credibility.

Check out our 8 essential tips to master your first webinar.

3. Get the Attention of B2B Decision-Makers with Outreach

Let’s explore two clever techniques for both cold emails and LinkedIn lead generation, and the results they can bring.

Hack 1:

Change your cold email approach to catch the eye of B2B decision-makers and secure significant deals. Instead of relying on clichéd templates like, “Hey, I noticed you’re doing this, and we do that,” try building an emotional connection.

Begin your email with, “Hey [Name], I also work in X, and I’ve faced X challenges. To cut to the chase, I have solution Y. So, if you’re anything like me, let’s have a chat. No hard sales.”

This straightforward trick grabs the right attention because you stand out and show empathy. What’s more, it’s unique, as only a few SDRs have the courage to send emotionally engaging emails.

Hack 2:

Reach B2B decision-makers directly on LinkedIn and get their 100% positive response by proposing collaboration on content, like sharing their insights in an article. This sets the stage for further lead nurturing and a warm conversation. Then, transfer these leads to SDRs and include them in ABM campaigns. But remember, no aggressive sales tactics.

4. Showcase the Power of Your Offerings with Testimonials and Customer Stories

Utilize testimonials and customer stories as a way to illustrate the effectiveness of your products and build trust with potential clients. In essence, this is the social proof that demonstrates your business’s ability to deliver results.

A practical approach to gathering testimonials and customer stories is by conducting interviews with satisfied clients. You can reach out via email, phone calls, or video calls, depending on your client’s preference. Once you receive their feedback, incorporate it into your website, social media platforms, and other marketing campaigns.

At Axellerato, we not only showcase successful results but also openly discuss the challenges we encountered during our projects. This commitment to transparency sets realistic expectations when clients work with us. While a project might face some detours, we consistently deliver solid results.

5. Win B2B Customers with Freebies and Demos

Who doesn’t love freebies and demos? These words alone can pique anyone’s interest. By offering these, you give potential clients a chance to experience your quality before committing to your products or services.

But the question is, what kind of lead magnet is the right fit for your business? Should you go for free trials, demos, freemium models, or simply gated content?

The answer depends on your specific circumstances. For instance, if your business is in the early stages of building awareness, creating an educational lead magnet like a gated e-book co-authored by industry experts can be highly effective. You can also craft a fully free e-book with built-in CTAs, offering personal demos and trials.

6. Harness the Power of Data-Driven Content for Exposure and New Leads

Leverage data-driven content within your lead-nurturing efforts to establish brand authority, generate leads, and boost website traffic.

Seven Steps to Create Data-Driven Content:

  1. Identify your audience and understand their pain points.
  2. Research your topic and gather reliable data.
  3. Analyze the data and extract valuable insights.
  4. Build your content with the data as its foundation.
  5. Employ captivating visuals and storytelling techniques to present the data.
  6. Promote your content across various marketing channels.
  7. Monitor and evaluate the performance of your content using analytics and metrics.

Axellerato tip: Blend industry reports, surveys, and internal data to compile information for your data-driven content.

7. Partner with Influential Experts to Increase Leads and Enhance Your Reputation

Collaborating with renowned experts can be highly advantageous for your business in two essential ways:

  1. Elevate your reputation.
  2. Provide access to the influencer’s audience, potentially connecting you with customers who have an interest in your offerings.

Collaborating with established experts in your industry is a strategic move that can yield significant benefits. By associating your business with these experts, you not only enhance your reputation but also gain access to their engaged audiences, potentially leading to an influx of new leads. Additionally, you can tap into their expertise and insights, improve your content with their contributions, and create valuable networking opportunities within your industry. To maximize the impact of these partnerships, ensure alignment with your brand values and target audience, fostering mutually beneficial relationships for long-term success in lead generation and reputation enhancement.

8. Use CLEVER Lead Generation System

The CLEVER System is a lead generation system that’s built to help businesses capture top-notch leads. We’ve spent years researching, developing, and perfecting it. Our aim was to create a system that tackles the usual problems businesses encounter in lead generation and offers a simple solution for getting the best results.

The CLEVER System uses a mix of lead generation channels to make sure you reach as many people as possible. It combines different channels:

  1. Cold emails
  2. LinkedIn outreach and newsletters
  3. Email newsletters
  4. Video webinars
  5. Engaging with comments
  6. Expanding your reach with posts

By using this blend of channels, businesses can connect with various audiences and get leads at different stages of the buyer’s journey.

No One-Size-Fits-All Approach: Mix Strategies for Successful Lead Generation

Effective lead generation cannot rely on a one-size-fits-all approach. To unlock maximum growth potential, it’s essential to stay updated with industry trends and emerging technologies while experimenting with a range of B2B lead generation ideas.

At Axellerato, we specialize in helping businesses harness the full potential of Lead generation strategies to drive B2B leads and facilitate meaningful business opportunities. So, if you are unsure where to start your B2B lead generation campaign, Book a call with us today.

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