Is Content Really King?
“Content is King” – haven’t we all heard that a million times?
But let’s be real: with 98% of the internet’s content getting lost in the digital void, it’s like shouting into a void.
Every. Single. Day. 4.6 billion pieces of content are thrown into the online ocean, but who’s really fishing?
We at Axellerato put on our lab coats and goggles to experiment beyond this tired mantra.
The Axellerato Experiment: Content + Comments
What if the secret sauce to LinkedIn success was not just content, but comments?
For two months, we dived into the world of active engagement under other posts – not just any comments, but the kind that makes people stop scrolling and think, “Wow, that’s something!” We’re leaving 3 insightful comments a day. No fluff, all stuff.
4 Lessons in Commenting: More Than Just an ‘Interesting Post!’
You can’t just comment willy-nilly and expect magic. So, we followed a masterclass in commenting. Yes, there’s a science to it! Here’s the breakdown:
- Finding the Right Crowd: We stalked (professionally, of course) creators in our ideal client regions. US? Check. Germany? Check.
- Quality > Quantity: It wasn’t about just saying ‘Great post!’ We engaged with purpose and unique insights.
- Strategic Engagement: We didn’t just stop at one comment. Oh no, we engaged with other commenters, especially those ideal client personas (ICPs) lurking around.
- Following the Engaged: We also connected with our active ICPs because, hey, networking!
Our Commenting Cocktail
We mixed up a variety of comments – questions that provoke thought, quotes that inspire, experiences that connect, knowledge that enlightens, and compliments that warm the heart.
Our comments were like little conversation starters, not just digital nods.
What Happened Next? Spoiler: It’s Good!
This mix of content and comments did wonders.
Our posts, which we shared 3 times a week, started getting at least one comment each – a big leap from the lonely comment or two per month we used to get.
And guess what? People started sharing our posts! It’s like we started a little ripple that turned into waves.
Turns out, LinkedIn’s algorithm is a bit of a gossip and loves those who chat away in the comments. By engaging with others, we popped up more in our followers’ feeds. New people started noticing us, connecting with us, and – drumroll, please – engaging with our content!
Talk More, Not Just Post More
The moral of our story?
On LinkedIn, engagement is your best friend. Those extra 15 minutes spent crafting thoughtful comments? Absolutely worth it.
Ready to turn your LinkedIn into a buzzing hub of engagement?
Join us for a demo call at Axellerato, and let’s make 2024 your year of digital success!
