LinkedIn is one of the few social networks with a remarkably high engagement and retention rate. This can be attributed to its professional nature, which allows users to have a clear intention of being on the platform.
Posting engaging content on LinkedIn increases your chances of gaining visibility and relationships with potential clients. LinkedIn effectively works to help boost your presence when your content is good. Therefore, LinkedIn content creation is one of your business’s most underrated but efficient strategies.
In this article, you’ll discover how personal LinkedIn content creation can improve your LinkedIn marketing strategy and help you interact with more prospects.
Benefits of developing the personal LinkedIn account
- Position yourself as a thought leader
When a new person views your profile for the first time, they will look at what you talk about and try to gauge your knowledge. Do you seem like an expert? Are you professional in your field? Are you consistent? It can be difficult to answer these questions if you lack personal branding.
That’s why it’s so important to have a great profile. If people can’t find what they’re looking for, they might not want to stick around. With your personal LinkedIn brand, you can control your own story and become a thought leader in your niche.
When you position yourself as a thought leader, people and companies invite you to speak on webinars, different events, and podcasts and introduce yourself to a wider audience. It significantly grows your personal brand and brings benefits to your company.
2. Build an engaged audience
LinkedIn is an excellent way to connect with people with similar careers and interests. When you start developing your personal account, your connections will be the first to see your activity. But more people will start noticing your expertise when they start engaging with and sharing your content.
The best way to build a following on LinkedIn is by providing quality content that stands out. By posting new ideas, or different takes on your field, you’re likely to attract an audience of people interested in the same things you are. This brings valuable connections that might bring new leads for your business.
3. Humanize your company
People naturally desire to be more connected with others rather than faceless corporations. When we need to get in touch with a company, most of the time, we are faced with only a logo and a chatbot. No joy, no variety, no human touch. Well, what can we do about it?
When employees show up in company colours, create content, building trust, this inevitably leads to people having more trust in that organization. They get a sense of the humans behind the brand.
What is the process of LinkedIn content creation?
Developing a personal LinkedIn account and producing interesting content is a useful investment. However, usually, it takes 10 to 20 hours to get the content for your LinkedIn account. For a busy entrepreneur like you, time is so valuable, and it is almost impossible to dedicate it to LinkedIn content creation. That is why we developed a strategy that will require you to spend only 1 hour per month to get the LinkedIn content you need.
To get you started with Linkedin Content Creation, we created a simple system:
Step 1: You fill out the onboarding form, which allows us to get all the necessary details about your company, service, areas of your expertise and potential topic ideas.
Step 2: Our team does the research, creates the content ideas, and invites you for the interview.
Step 3: During the 1-hour interview, our team will ask the questions and get all the necessary information to create monthly content: 1 article and 10 LinkedIn posts.
Step 4: Our team works on content creation, editing, proofreading, and designing, while the social media manager comes up with the post structure and hashtags.
Step 5: We set up a platform where our team and clients can track the progress and details of every piece of content. They can approve the content or give additional ideas. Once it’s approved, we start scheduling and posting.
Step 6: Finally, we provide monthly reports to see which topic performs better and what content is suitable for your audience.
If you want to learn more about our content creation process, CLICK HERE to book a quick call.
Want to start creating content for your personal LinkedIn profile?
If you are ready to scale your personal LinkedIn account and get content that makes a difference for your company, Axellerato is ready to help you. With our unique service, you can expand your reach and become a recognised brand on the world’s biggest professional platform. We can help you gain more visibility and establish yourself in the global market.
Conclusion
LinkedIn has evolved significantly over the past few years, making it an essential resource for lead generation and B2B sales. Professionals around the world rely on it to maximize their business potential. Mastering LinkedIn and taking advantage of its full potential can benefit your career by building strong professional relationships and improving your company’s online reputation more effectively than any other social networking platform.
We can help you get high-quality content and develop your personal LinkedIn account to help your b business. If you feel ready to start this journey, let’s discuss your LinkedIn content creation strategy.
