MQLs vs. SQLs vs. XQLs: Understanding Key Differences to Drive Better Sales Outcomes
Understanding lead qualification terminology can be crucial for streamlining processes and optimizing sales conversions. Terms like MQLs (Marketing Qualified Leads), SQLs (Sales Qualified Leads), and the newer XQLs (Experience Qualified Leads) often come up when discussing lead stages, but what exactly do these terms mean? More importantly, how can they impact your sales pipeline? In […]