Top 5 B2B Lead Generation Strategies for 2023 (And How to Use Them)
The competition is getting fierce in the lead generation game, so it’s more important than ever to have a clear and effective strategy.
It is not a surprise that customers are the backbone of any business. They could find your business easily on the Internet, but with numerous new options out there, it’s becoming harder for them to find your company. To succeed in the modern digital world, you need to go after your audience.
In this article, we’ll cover the best lead-generation marketing strategies and show you how to get more qualified leads in no time. Before we jump into strategies that will be trending next year, check out 8 proven B2B lead generation channels.
We will discuss the following:
- A quick intro to lead generation
- 5 proven lead generation strategies
- How to develop your personal LinkedIn account
- How to implement LinkedIn outreach campaigns
- How to use cold email outreach
- How to use LinkedIn content marketing
- How to add SEO-friendly content on your website
- How to use proven strategies for your lead-generating process
A quick intro to lead generation
Lead generation is the process of generating interest, capturing contact info, and gradually turning total strangers into potential customers. Any marketing strategy you use that brings in new leads/clients to your business is a type of lead generation.
A lead can be categorised as anyone who shows interest in your product or service. They could have found your business through their own research or by you reaching out to them first.
Trends show that Lead Generation is essential for any business to grow its customer base. It’s not just a tool anymore- it has evolved into a critical concept because of its ability to provide companies with new customers that they might have had difficulty reaching otherwise.
You can start generating customers by implementing lead-generation strategies. Here are some tips if you’re not sure where to get started:
5 proven lead generation strategies
There are three essential aspects of lead generation: making your customers happy and providing them with a high-quality experience, finding people most likely to buy your product or service, and not spending too much money on it.
Many businesses separate lead generation from demand generation. Lead generation is often more active, like sending LinkedIn DMs, cold emails or cold-calling prospects. While the former is about that “work now and enjoy the fruit of your labour later” approach (e.g., content marketing, email marketing).
Below, we’ll share a mix of lead-generation tactics that will make your marketing activities much more effective in 2023:
1. Develop your personal LinkedIn account
Linkedin is a powerful platform for building your personal brand, growing your network and starting conversations with new leads. Before we jump into what you should post on your account, take a look at how to optimise your LinkedIn profile.
Here are a few post types that can help you generate more leads:
- Celebrations: People love success stories, for example, milestone celebrations, and it’s a great way to keep your followers engaged with what you’re doing.
- How To’s: Provide helpful tutorials with specific steps and results.
- Stories/News: Share exciting news and stories about you or your company.
You’ll develop connections with like-minded professionals that fit your ideal customer profile when you’re recognised as an insightful and beneficial source.
If you have LinkedIn connections that are professionals in your industry, they can grow your exposure to potential leads by liking and commenting on the content you share. When you receive a ‘Like’ from a connection on a post, it might show up in the feed of new leads.
Are you ready to get more leads from your personal LinkedIn account but not sure where to start? – we’ve got you covered! Click here to discuss specific steps.
2. Implement LinkedIn outreach campaigns
LinkedIn is one of the most powerful social media platforms out there, and if you’re not using it enough to grow your business yet, now is the time to use this valuable channel for your lead-generation campaigns.
All your B2B-based leads are on LinkedIn; you just have to look for them. LinkedIn Premium has many features that can help you find the right people. For example, LinkedIn Recruiter or Sales Navigator might be useful features to discover proper people faster and easier.
Be direct in your messaging. Some people will say no to you, but busy decision-makers who can’t wait to receive your help will respond positively. Why? Because they need what you’re offering and don’t have the time to look for chatting on LinkedIn.
When reaching out to potential leads, make sure you are direct. The more specific you are about the problem, the sooner they will be interested in talking to you and seeing that you can help them.
At the same time, you need a sufficient volume for your outreach because the more people you contact, the higher chance of getting meetings on your calendar. At the same time, remember that targeting is the key and the chances of people answering you increase with suitable targets. Don’t use the “Spray and Pray” method!
3. Use cold email outreach
Even though many people have claimed the death of cold email marketing, it is still one of the most powerful tools you can use for lead generation. Cold emailing, with a tight budget and a proven track record, is one of the most effective outbound prospecting techniques.
In this approach, you will use a cold email, e.g. a personalised email message, to initiate a conversation and start building relationships with new prospects with whom you never had any previous contact.
A cold email aims to pique your recipient’s interest and build a relationship. Whether your goal is to build backlinks or offer possible clients the deal of the century, the relationship will bring you there. Everybody can benefit from building relationships through the cold outreach campaign.
If you are too overwhelmed with technical setup, fighting spam folders and creating great emails, reach out to Axellerato, and we would be happy to help. It’s never late to turn people into customers by targeting the right audience via emails.
4. Use LinkedIn content marketing
A LinkedIn content marketing strategy can provide a streamlined approach to engaging with your target audience and creating opportunities to expand your reach. Not only will your potential reach grow, but you’ll also be able to boost brand awareness and feel the benefits of higher-quality leads. The community you build will feel engaged, rewarded and loyal.
Sharing content on LinkedIn can help you become a thought leader and establish yourself in your respective industry. When you share content that suits your audience, you have a better chance of engaging with them. In turn, they are more willing to follow or connect with you.
Consider LinkedIn for your Content marketing needs. With our help, you can increase your reach and build your brand presence on the world’s largest professional site. As well as increase the visibility of your company among possible new customers. Let’s plan your LinkedIn content marketing strategy.
5. Add SEO-friendly content on your website
When optimising your website, you want to ensure that the major search engines easily find it. That way, prospective clients will be able to find your organisation with ease, and they might become a customer.
Search engine optimisation is making a website readable for search engines by adding specific keywords and linking to other sites. It also includes improving content quality so that search engines can better find information about your organisation.
One way to increase the visibility of your website is to publish SEO-friendly blog posts about your field. People always want to learn more about the industry and get unique insights on popular topics.
If you want your website to be noticed by your potential customers and need help creating SEO-friendly content on relevant topics, Axelerato will be happy to help you.
How to use proven strategies for your lead-generating process
If you’re thinking of starting your lead-generating campaign, you can employ the exact tactics discussed above. When getting more leads, it’s good to think outside the box and try different strategies. Sometimes the best strategy can be a mixture of several specific strategies in one.
If you are unsure or don’t have time to try these strategies on your own to see what works for you,
reach out to us, and we will do all the hard lifting instead of you, providing a steady flow of interested leads for your business.